Knowland: Secondary Markets Surpass Top 25 in Meetings and Events Growth
ARLINGTON, Virginia—Knowland reported meetings and events in secondary markets outpaced the traditional Top 25 markets in January. Most notably, the highest growth Top 25 market, Nashville, Tennesee, was up 16.1 percent, while the top growth secondary market city, Lexington, Kentucky, had a 76.4 percent uptick in meetings and events for the month. This suggests a trend that indicates meeting planners are sometimes opting for secondary destinations to reduce costs. When comparing the top 25 and […]
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