LODGING Exclusive: Sonesta Makes ‘Essential’ Addition To Brand Lineup
Projecting it as “a significant growth vehicle” for the company, Sonesta International Hotels Corporation earlier this week revealed the launch of a new brand targeting the upper-midscale, select-service segment and designed to meet the ‘essential’ needs of travelers. In an exclusive interview with LODGING, Brian Quinn, chief development officer, Sonesta, explained why the company—which now includes more than 1,200 hotels under 15 brands—made the decision to extend its lineup following the company’s acquisition of RLH […]
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