Marriott International, Inc., PCMA, and CEMA announced the release of their “Guiding Principles in Experience Design” study, which provides meetings and events professionals insights to help them forecast the consumer drivers and behaviors that will guide the future of experience design. The study is the latest in a series of industry reports between PCMA and Marriott International that began in 2015 and was initially previewed at Marriott’s THE EXCHANGE: Association Masters Customer Conference, which took […]

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