BETHESDA, Maryland—MDO, in collaboration with Stayntouch and Revenue Analytics, has released “The Hotel Profit Playbook: Data-Driven Strategies to Move Beyond Rooms Revenue,” a report aimed at changing how hoteliers approach profit management. The Hotel Profit Playbook introduces the concept of Total Profit Optimization, defined as the act of broadening operational strategies to include a focus on all revenue-generating areas in a hotel and then measuring the flow-through of each of those outlets to determine profitability. […]

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