NewcrestImage continues to grow its portfolio of luxury full-service properties with the addition of The Beeman Hotel in Dallas, which features 296 guestrooms and suites over nine floors.

“The Beeman is a very high-quality property that offers tremendous upside potential to help drive our ambitious growth goals,” said Mehul Patel, managing partner/CEO, NewcrestImage. “To further and fully optimize this hotel’s value and profits, we intend to rebrand in the high-end upscale category.”

The company has selected Coury Hospitality to manage the property. Coury and its Concert Hospitality affiliate already manage four upscale properties for NewcrestImage in the Dallas-Fort Worth metroplex: The Southlake Hotel, The Magnolia Hotel, Marriott Westlake and The Sinclair.

“Our team has the proven ability to maximize owner profits while enhancing the guest experience, particularly by revitalizing and activating food and beverage offerings and other public spaces,” added Paul Coury, CEO, Coury Hospitality. Both NewcrestImage and Coury are based in Dallas.

Fully renovated in 2021, the hotel’s amenities include a heated indoor pool, 24-hour fitness center, 12,000 sq. ft. of flexible conference space, lounge with video games, coffee shop and the Seely Mill restaurant.

The property is located adjacent to Southern Methodist University (SMU) and the George W. Bush Presidential Library, and is less than six miles from the Kay Bailey Hutchinson Convention Center, the 20,000-seat American Airlines Center, Love Field and NorthPark Center.

The post NewcrestImage acquires The Beeman Hotel In Dallas appeared first on hotelbusiness.com.

This post was originally published on this site