Speaking with LODGING at AAHOACON 2023, Wyndham Hotels & Resorts’ executive vice president and chief marketing officer, Lisa Checchio, provided an update on Wyndham’s initiative to support hotel ownership by women through its Women Own the Room program, which she said, fits in with Wyndham’s “owner-first philosophy.” She also described other ways Wyndham’s marketing team is supporting franchisees, including boosting labor retention by enabling guests, who may not be carrying cash, to tip housekeeping staff, […]

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