ALISO VIEJO, California—Pacifica Hotels announced the appointment of Scott Roby as president to oversee all portfolio assets and operations moving forward. Roby was most recently the founder and principal at Storyteller Hospitality where he provided consulting and advisory services to hospitality companies to frame and execute their next chapter. Before that, Roby was a co-founder and senior vice president of operations for Evolution Hospitality, a lifestyle hotel operator. Additionally, Roby worked for KSL Resorts overseeing […]

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