Parking Profits: As Occupancy Stalls, Hoteliers Increase Revenue From Drive-In Guests

Based on our February 2023 Hotel Horizons report, CBRE reports that total hotel revenue for the average U.S. hotel returned to pre-COVID levels in 2022. This occurred even though the average occupancy for U.S. hotels is not expected to exceed 2019 levels until 2026. With occupancy levels lagging during the post-COVID recovery and guest counts depressed, hotel owners and operators have had to look for alternative sources of revenue beyond the rental of guestrooms to […]

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