Pipeline Full of Projects: Boutique Brand Aiden Poised to Double Portfolio in Next 24 Months
Coming up on its five-year anniversary, BWH Hotel Group’s boutique Aiden brand continues to gain momentum with 21 properties open and a robust development pipeline that is projected to at least double the portfolio within the next two years. In fact, there are roughly 50 Aiden hotels in various phases of development globally, according to Brad LeBlanc, SVP and chief development officer, BWH Hotel Group. LeBlanc—who stressed that one of the benefits of the nascent […]
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