Playing the Same Game: How Revenue Managers and Sales Are Joining Forces
Sales and revenue management are two departments that seemingly should be a match made in heaven but often find themselves at odds with differing goals for success. While a hotel’s sales team is often incentivized to grow occupancy above all else, revenue managers understand the need to look beyond guestrooms to ancillary services in their quest to maximize revenue. However, if a hotel’s general manager is appropriately engaged with growing revenue efficiently, they will need […]
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