Recovery Composition: Returning Group Demand Meets New Trend in Rate Premium
As industry recovery has progressed, the focus has been less on overall performance metrics and more on the detailed demand composition of recovery. Transient demand has led the way through the past two years, hovering between 80-95 percent of 2019 levels for the past 12 months. Group demand, on the other hand, has been uniquely impacted in this downturn, not solely by financial concerns, but by health risks and limitations on gatherings. For many hotels […]
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