Rockbridge ‘Ready’ For Lifestyle Growth With New Brand
Longtime Rockbridge CEO Jim Merkel recently spoke about how the company he co-founded in 1999 has evolved over the decades. As such, he reflected on his very earliest professional experience—working for a hotel owner and operator fresh out of college—and how it provided a valuable operations and development background that has, over the years, informed investment decisions involving some 430 hotels around the country in 45 states. What he considers to be the biggest change […]
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