Extreme Hospitality has revealed that Ryan M. Alpert has joined the company as chief commercial officer (CCO). In his new role, he will lead the revenue generation strategies for the company’s portfolio of hotels and hospitality assets.

With 25 years of experience in the hospitality industry, Alpert brings a wealth of expertise and proven leadership to Extreme Hospitality, according to the company. He previously served in several roles at GF Hotels & Resorts, most recently as EVP, commercial strategy. Before that, he had various roles at Interstate Hotels & Resorts.

“Ryan’s strategic vision, innovative approach and ability to cultivate high-performing teams are unparalleled,” said Eric Rubino, principal, Extreme Hospitality. “He has a demonstrated track record of building meaningful partnerships, fostering team excellence and delivering measurable results. We are thrilled to have him on board as we continue to drive results for our clients and expand our footprint in the hospitality industry.”

Apert is also the cofounder/president of KRW Foundation, a nonprofit organization focused on youth and community development in Northeastern Pennsylvania, and he serves on several boards and councils, including the Rolling Stone Culture Council.

“I am honored to join Extreme Hospitality and excited to contribute to the continued success of the company and its broad portfolio of properties,” said Alpert. “I look forward to working with the talented team here to deliver innovative solutions, optimize revenue strategies and create value for our clients, their guests and our associates.”

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