Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how. Scent marketing. Infuse the hotel’s signature scent in common areas, spa, and guestrooms. For example, a beachfront hotel might use a subtle coconut or ocean breeze fragrance to evoke a seaside atmosphere. Offer guests scented amenities like soaps, shampoos, and candles. Use aromatherapy in your […]

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