Set Up for Sales Success: Best Practices to Make the Most of the Return of Group Business
Even for properties that are not “convention hotels” per say, group business can be a key part of their clientele. Executive retreats, board meetings, training sessions, incentive programs, and a variety of other corporate and association gatherings can find a home in hotels of all sizes, bringing revenue from room nights, F&B, meeting venue rental, and more. While slower to return post-pandemic than leisure, this segment saw significantly more activity in 2023 compared to 2022, […]
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