Sign of the Times: Soul Community Planet Succeeds by Specializing in Holistic Hospitality
A prominent sign of the era of sustainable lodgings is the success of Soul Community Planet (SCP), a hotelier that prioritizes environmental responsibility, along with wellness and social stewardship. Ken Cruse, co-founder and chief executive officer, and Pam Cruse, co-founder and chief marketing officer, lead the company, which currently owns and operates nine hotels: three in California, three in Oregon, and three in Colorado, Hawaii, and Costa Rica, respectively. “We’ve both been in the industry […]
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