Sonesta Announces Execution of 65 New Franchise Agreements in 2023
NEWTON, Massachusetts—Sonesta International Hotels Corporation announced the execution of 65 new franchise agreements in 2023, spanning 12 of the company’s 17 brands. The new agreements demonstrate the continued expansion of Sonesta’s global franchising presence with the addition of 5,697 new guestrooms. “Sonesta’s success in 2023 was driven by our franchise development strategy and our commitment to continue strengthening our capabilities and fortifying franchisee relationships,” said Keith Pierce, Sonesta’s executive vice president, president of franchise and […]
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