Sonesta Travel Pass Debuts as Company’s Unified Loyalty Program
NEWTON, Massachusettes—Sonesta International Hotels Corporation announced the debut of its unified loyalty program, Sonesta Travel Pass, and combined website, ushering in a new era for its six million members worldwide. Following Sonesta’s acquisition of Red Lion Hotels Corporation, the updated website brings Sonesta’s brands, including Royal Sonesta, Sonesta Hotels & Resorts, and Sonesta ES Suites, together with the Red Lion brands, including the eponymous Red Lion Hotel, Americas Best Value Inn, and Signature Inn under […]
The post Sonesta Travel Pass Debuts as Company’s Unified Loyalty Program appeared first on LODGING Magazine.