HENDERSONVILLE, Tennessee—STR has expanded the forward-looking component of its product offering by launching 104 new Forward STAR markets/submarkets in the United States and Canada. Forward STAR, now live in 450 areas around the globe, allows hotel property and portfolio users to measure the next 365 days of occupancy on the books against the competition and market. The launch includes 17 of the country’s 25 largest hotel markets, including Las Vegas, New York City, Los Angeles, […]

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