STR, TE Slightly Adjust 2024-2025 U.S. Hotel Forecast
NASHVILLE—STR and Tourism Economics made slight adjustments to the 2024-25 U.S. hotel forecast released at the 16th Annual Hotel Data Conference. For 2024, projected gains in average daily rate (ADR) were downgraded 0.1 percentage points, while revenue per available room (RevPAR) was held steady at +2.0 percent year over year. Occupancy for the year was upgraded 0.2 percentage points, after the previous forecast projected a year-over-year decline in the metric. For 2025, the occupancy growth […]
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