Radisson Hotel Group Americas’ Chief Development Officer Phil Hugh advises those eying a franchise brand agreement contract, including for conversion, to proceed with caution. “You need to understand that you’re aligning with a franchisor for the next 20 years, so do your due diligence. Take the time you need to evaluate the opportunity thoroughly; jumping into it quickly is likely to cost money, energy, and create a lot of frustration.” This tip comes at a […]

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