The Brittano Group to Develop New Ascend Hotel Collection Member

ROCKVILLE, Maryland—Choice Hotels International, Inc. finalized an agreement with The Brittano Group, Inc. to develop a new member of the Ascend Hotel Collection in South Boston, Virginia: The Rook Hotels. This agreement marks the first Ascend hotel through the company’s emerging markets franchise development program in 2022 through Choice’s commitment to diversity in the hospitality industry. Expected in summer 2024, The Rook at South Boston, a four-story, 37-room property will have a rooftop bar, full-service […]

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