The Data-Driven CVB: Modern Destination Marketing

In today’s rapidly evolving business travel landscape, convention and visitor bureaus (CVB) and destination marketing organizations (DMO) remain allies to the hospitality industry in their respective cities. While leisure travelers have their merits, the ability to secure group events that guarantee a steady stream of income for local businesses is an asset.  IMEX America 2023 was a positive indication that our industry is now looking beyond recovery with a focus on sustainable growth. With record attendance, it […]

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