The Soft Brand Strategy: Plugging Into the Power of a Parent Brand Has Its Advantages
LODGING brings you the third installment of our three-part Ownership Series, providing owner perspectives on various hot topics and industry trends. We speak with Ketan Vora, founding partner of real estate firm Edgewater Group LLC, about his approach to soft branding. At The Lodging Conference 2022, our team will conduct a roundtable with owners on the topics covered in the series. For both travelers and hotel chains, an independent hotel offers a unique value proposition: […]
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