The Super Bowl Effect: Impact of Big Events on Room Rates in the Sun Belt
According to Tim Hentschel, co-founder and CEO of the travel technology company HotelPlanner, most of the hotels in Glendale, Arizona, where Super Bowl LVII will be held on February 12, are full. In fact, the Holiday Inn closest to the stadium has been completely sold out since last year—and at room rates two or three times as much as guests could otherwise expect to pay during high season for the Phoenix area. Hentschel notes that […]
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