Hoteliers often pride themselves on providing a positive guest experience. Much of that discussion focuses on the on-property experience. While on-property happenings are certainly important, it’s also imperative to remember the guest experience doesn’t start when travelers arrive at a hotel. There are many different touchpoints before, during, and after the stay that work together to make a cohesive guest experience Personalizing the guest experience occurs across many channels; determining usable channels needs more attention […]

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