In June, G6 Hospitality, parent company of Motel 6 and Studio 6, is celebrating the 60th anniversary of its flagship brand. The first Motel 6 opened in Santa Barbara, California, in 1962 to fill a “simple, unmet need,” explains the company’s CEO Rob Palleschi: “provide consistent, consistently affordable, clean, comfortable lodging.” The company began its journey as owners and operators, evolving over the years to add franchising opportunities. This year, G6 Hospitality is reaching a […]

The post Transformational Change: G6 Hospitality Transitions to An Asset-Light Franchise Model in its 60th Year appeared first on LODGING Magazine.

This post was originally published on this site