Urban Park Hotels has launched Welcome Inns of America, a new membership-affiliated hotel/motel brand that is a “conversion-friendly” opportunity flag for hotel/motel owners in the economy segment.

“The new brand is for those hotel owners who are good operators, but cannot afford the initial fees or renovation cost associated with being a franchise, a segment that has been virtually ignored in the industry for years,” said John Parkin, president, Welcome Inns of America.

The brand offers hotel/motel owners many of the benefits and services offered by franchise relationships…but without the long term commitment, startup costs, ongoing fees and mandated requirements, according to the company.

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