Making a Good Impression: Makeready President Christine Magrann on Growing a Unique Brand

A self-described gardener, Makeready President and COO Christine Magrann was tapped by Jimmy Merkel, CEO of the Rockbridge investment firm, in 2015 to take on a position that entailed tending a relatively new variety of guest, one seeking a more personal experience than that offered by the traditional brands. Magrann recently shared with LODGING how she approaches providing the unique experiences the brand was founded by Merkel to deliver much like a garden, with patience, […]

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